Now accepting new practices

Social media that
makes your practice
shine.

Professional dental social media that builds your profile, drives high-value enquiries, and keeps your practice front of mind — handled every month, approved by you, from £299.

Start your free month → See our work
✓First month free on all plans
✓No contract, cancel anytime
✓GDC compliant as standard
✓Built for independent UK practices
9:41 ●●●
🔔 ✉️
I&
@ivoryandco.london
⋯
Ivory & Co. London
🤍
Meet the person
behind your smile.
Dr. Sarah Chen · 12 years experience
♡ 347 likes
The person behind your smile matters as much as the result. 🤍 Dr. Sarah has been crafting smiles for over 12 years.
I&
@ivoryandco.london
⋯
Ivory & Co. London
✨
Whitening strips.
Whitening toothpaste.
The real difference.
Professional insight · GDC compliant
♡ 214 likes
Whitening strips, whitening toothpaste, whitening kits. The shelves are full of them. But there's an important distinction most people miss. ✨
HD
Hawthorn Dental
⋯
Hawthorn Dental
🦷
Do your gums bleed
when you brush?
It's more common than you think
♡ 143 likes
If your gums bleed when you brush, please don't ignore it. Bleeding gums are one of the earliest signs of gum disease — but in its early stages, it's completely reversible. 🦷
PSD
@peelstreetdental
⋯
Real talk
"I haven't been to a dentist in 8 years. I'm too embarrassed."
No judgement. Ever.
♡ 203 likes
Dental anxiety affects 1 in 4 adults. If you're one of them — we want you to know that the gap between visits doesn't matter to us. What matters is that you're here now. 💚
HD
Hawthorn Dental
⋯
Hawthorn Dental
🎒
New term,
fresh start.
Don't forget their check-up
♡ 89 likes
September appointments fill up fast. Book your children's check-up now before the term gets hectic. NHS appointments available. 📚
The problem

You're excellent at dentistry.
Social media is a different job.

Most independent practices know they should be posting consistently, responding to reviews, and keeping their Google profile active. But running a practice is already a full-time job — and the marketing always ends up at the bottom of the list.

And even when practices are busy, the mix matters. A full appointment book of checkups and fillings isn't the same as one with Invisalign consultations, composite bonding, and implant enquiries coming through the door. Those patients find you on social media first.

Polish fills the gap. Professional, compliant, consistent social media that builds your profile, attracts high-value treatment enquiries, and keeps your practice ahead of the corporate chains moving into your area.

  • 📱

    Posted three months ago, if at all

    Inconsistent posting makes your practice look quiet to the 75% of patients who check social media before booking.

  • 🔍

    Google profile last updated in 2022

    Active Google Business Profiles receive 7× more clicks. Stale ones get quietly buried by competing practices.

  • 💎

    High-value treatments going to competitors

    Patients researching Invisalign, composite bonding, or implants check socials before they pick up the phone. A quiet profile sends them elsewhere.

  • 💸

    Agencies charge what you can't justify

    £2,000+ a month is built for practices spending £10,000+ on marketing. You need something that fits your actual size.

67%
More patient enquiries from practices with an active social presence
7×
More GBP clicks for practices posting regularly vs dormant profiles
78%
Of UK patients check social media before booking their first appointment
43%
Higher patient recall rates for practices with a consistent social presence
Content examples

This is what we create.

Three practice types. Three distinct voices. Every post planned, written, designed, and scheduled by Polish — approved before anything goes live.

Cosmetic practice

Private · London · Premium brand voice

Content for a boutique cosmetic practice — refined, aspirational, confidence-driven. Invisalign, composite bonding, smile design. Delivered across Instagram, Facebook and LinkedIn.

Growth plan
Instagram · Facebook · LinkedIn
I&
@ivoryandco.london
Instagram
Ivory & Co. Invisalign post
Treatment Spotlight · Invisalign
Whitening strips remove surface staining. Only professional whitening — supervised by a dentist — can safely change the actual shade of your enamel. ✨
I&
@ivoryandco.london
Instagram
Ivory & Co. Dr Sarah Chen post
Meet the Team · Dr. Sarah Chen
The person behind your smile matters as much as the result. 🤍 Dr. Sarah has been crafting smiles for over 12 years, trained at King's College London.
G
Ivory & Co. Dental
Google Business
Ivory & Co. patient review post
Social Proof · 5-Star Review
Keyword-rich, locally optimised GBP posts — one per week, every week. Keeps the profile active and visible to patients searching nearby.

Family practice

NHS & private · Manchester · Warm community voice

Content for a mixed NHS and private family practice — warm, trustworthy, community-led. Broad demographic, regular recall and seasonal campaigns. Facebook-primary.

Starter plan
Instagram · Facebook
HD
Hawthorn Dental
Facebook
Hawthorn Dental
🦷
Do your gums bleed
when you brush?
More common than you think
Educational · Facebook
If your gums bleed when you brush, please don't ignore it. In its early stages gum disease is completely reversible — a hygiene appointment is often all it takes. 🦷
HD
Hawthorn Dental
Facebook
Hawthorn Dental
🎒
New term,
fresh start.
Don't forget their check-up
Seasonal · Back to School
September appointments fill up fast once school is back. NHS children's appointments available. Book before the term gets hectic. 📚
G
Hawthorn Dental
Google Business
New patients welcome
Hawthorn Dental is welcoming new NHS and private patients in Didsbury. We offer morning, afternoon, and early evening appointments — and we're especially experienced with nervous patients.
→ Register as a new patient
Google Business Profile
Weekly GBP posts keep the profile active and ranking in local "dentist near me" searches. Consistent posting is the single easiest win most practices are missing.

Independent practice

NHS & private · Bristol · Direct honest voice

Content for a modern independent practice with a direct, no-nonsense voice. Anxiety-aware, community-minded, evidence-based. Strong Instagram engagement on trust-building posts.

Starter plan
Instagram · Facebook
PSD
@peelstreetdental
Instagram
Real talk
"I haven't been to a dentist in 8 years. I'm too embarrassed."
We hear this more than you'd think. No judgement. Ever.
Trust-building · Anxiety
Dental anxiety affects 1 in 4 UK adults. Posts like this generate real conversation — people sharing experiences, asking questions, tagging friends. 💚
PSD
@peelstreetdental
Instagram
Peel Street Dental
Electric toothbrush
vs manual. The
honest answer.
Evidence-based · No brand partnerships
Educational · Instagram
Here's the thing — both work. Technique and consistency matter more than the tool. A manual brush used well beats an electric one used badly, every time. 🦷
G
Peel Street Dental
Google Business
Welcoming new patients
Peel Street Dental is accepting new NHS and private patients in Stokes Croft. We're especially experienced with nervous patients — no judgement, ever. Early morning appointments available.
→ Book your appointment
Google Business Profile
New patient GBP post combining local SEO keywords with the practice's own voice — "no judgement, ever" is what makes them stand out locally.
What's included

Everything handled.
Nothing to chase.

Each month we produce your content calendar, you spend five minutes approving it, and we handle everything else. Built specifically for independent UK dental practices — not adapted from a generic agency template.

📅

Monthly content calendar

Branded posts across Instagram, Facebook, and LinkedIn — educational, seasonal, and trust-building content mapped to the UK dental awareness calendar.

✓8–12 posts/month  ✓Canva-designed graphics  ✓Your approval first
🔍

Google Business Profile

The single highest-ROI change most practices never make. Weekly posts keeping your GBP active, keyword-rich, and visible to patients searching locally.

✓4 posts/month  ✓Local keyword optimised  ✓Service spotlights
⭐

Review management

Personally drafted responses to every new Google and Facebook review — specific, warm, and ready to post in a single click.

✓Every new review  ✓Drafted to GDC standards  ✓One-click posting
🖥

Your approval dashboard

Log in anytime to see your upcoming content, approve or edit posts, view performance metrics, and manage review responses — all in one place.

✓Content calendar view  ✓Review panel  ✓Monthly report
✉️

Monthly patient newsletter

A short, informative email to your patient list each month: a dental tip, practice news, and a spotlight on a treatment you want to grow — Invisalign, whitening, composite bonding.
Growth and Growth+ plans.

✓Written and sent monthly  ✓Personalised to your practice
📊

Monthly performance report

A plain-English summary of what we posted, how your profiles performed, and what changed versus the previous month. No vanity metrics.

✓Follower growth  ✓GBP views  ✓Review summary
Why Polish

Built for independent practices.
Not agencies.

💷
£299/month, not £2,000
Built for the independent practice that just needs this done properly — not a multi-location group with an in-house marketing team.
🦷
Built for dentistry, not adapted to it
We understand GDC advertising guidelines, NHS vs private positioning, and what actually makes patients book. Generic agencies don't.
⚡
Up and running in 48 hours
Complete a short online onboarding form — we learn your practice, your goals, and the treatments you want to grow. If you'd like a call at any point, we're here. Then we build your first month.
How we compare
Polish
Full-service agency
Monthly price
From £299
£2,000+
Dental focus
✓ Built for it
Some are
GDC compliant
✓ Always
Varies
Free trial
✓ 1 month
No
Content approval
✓ Always yours
Varies
Minimum term
✗ None
Often 6–12 months
Pricing

Simple. Transparent. No surprises.

First month free on every plan. No contract. Cancel anytime.

🦷 Every post is GDC-compliant as standard. You review everything before it goes live.
Starter
£299
per month
✦ First month free
  • Instagram & Facebook posts (8–10/month)
  • 4 Google Business Profile posts
  • Review response drafts (all reviews)
  • Content approval dashboard
  • Monthly performance report
  • GDC-compliant content as standard
Start free trial
Most popular
Growth
£399
per month
✦ First month free
  • Everything in Starter, plus:
  • Instagram, Facebook & LinkedIn (10–12 posts/month)
  • Monthly patient email newsletter
  • Competitor monitoring report
  • Monthly keyword ranking snapshot
Start free trial
Growth+
£549
per month
✦ First month free
  • Everything in Growth, plus:
  • Automated review request sequences
  • Patient reactivation email campaign
  • Quarterly benchmarking report
  • Priority support and response
Start free trial
No contract. No commitment. No risk.
Cancel with 30 days notice · No credit card required to start
Questions

Answered honestly.

Q

Do I need to provide photos or write anything?

No. We create everything — copy, graphics, the lot. If you want to share real photos of your team or practice, we'd love that, but it's entirely optional. We'll guide you on what's most useful if you do.

Q

How quickly can we get started?

Your first week of content is ready within 48 hours of completing your online onboarding. It takes about 10 minutes to fill in — we ask about your practice, your goals, and how your social media looks today. Connecting your social accounts takes another 5 minutes via screen share. That's genuinely it.

Q

Is everything GDC compliant?

Yes — every post is written to GDC ethical advertising standards. No unverifiable claims, no misleading outcome statements, no patient content without proper consent. You also review everything before it's scheduled, so clinical oversight always sits with you.

Q

What happens at the end of the free trial?

We send you a plain-English report showing exactly what happened — posts published, GBP views, follower movement. If you want to continue, we set up a simple monthly subscription. If not, you keep everything we created. No awkward conversations.

Q

Can I change the content before it goes live?

Absolutely. Your dashboard shows the full month of content before anything is scheduled. Edit the copy, change the image, request a rewrite, or approve everything in one click. Nothing ever goes live without your say-so.

Q

Do you need access to our social media accounts?

We connect through Buffer, our scheduling platform. We never hold your passwords and you can revoke access at any time. Your accounts stay yours throughout — we're just the ones keeping them active.

Ready to see what your practice looks like polished?

Start your free month online in minutes. We'll build your first content calendar and show you exactly what your practice looks like polished — before you pay a thing.

Get your free month → Or book a call